Jose Tavares
Co-Founder & CEO
Pepe is co-founder of zupply, based in Copenhagen. He led engineering teams at SABIC and holds a Master’s from KAUST. Circular One puts that experience into circular products with one digital identity.
Company
Circular One gives every product a digital life that lasts as long as the thing itself. Configure, operate and renew on one spine. We are building it in collaboration with Chainable, starting with Cero circular kitchens.

Chainable and Cero kitchens are where Circular One is first becoming operational, the proving ground for every product that should live longer.
Denmark, first implementation
Team
Circular One is built by zupply in Copenhagen, in collaboration with Chainable. We are not building another passport database. We are building the spine that products live on.
Co-Founder & CEO
Pepe is co-founder of zupply, based in Copenhagen. He led engineering teams at SABIC and holds a Master’s from KAUST. Circular One puts that experience into circular products with one digital identity.
Co-Founder & CTO
Lea is co-founder and CTO of zupply. She builds the data platform Circular One runs on: configuration, twins and lifecycle records. The digital identity has to survive the product, not be rebuilt each time.
Join us
We are a small team taking on a large problem. If you want products to live longer, and product data to work harder, talk to us.
We work with manufacturers of durable, configurable physical products. Circular One connects to ERP, CAD and product knowledge rather than replacing them, starting with Chainable, built so the same spine can support others without becoming a fork.